![]() ![]() ![]() Cashing in on her broad appeal-from Gen-Z to Baby Boomers blue-collar to college educated-are sponsors like Nike, Gatorade, Procter & Gamble and Beats. 10, $10.9 million)-are skipping the event.ĭespite playing only eight tournaments in 2019, Williams remains the most famous female athlete in the U.S., with a public awareness that tops Tom Brady, LeBron James and every other athlete not named Tiger Woods, according to Q Scores, which tracks consumer sentiment toward celebrities. Open, but the other two top-earning athletes on the women’s side-Ashleigh Barty (No. 4, $37.4 million) and Serena Williams (No. ![]() Women represent 40% of the earners on our list, led by Japan’s Naomi Osaka (No. Open, 78% of fans held at least a bachelor’s degree, and the average household income was $216,000. Tennis represents an appealing demographic in general for marketers, thanks to a well-heeled audience that is evenly split between men and women-a rarity in big-time sports. dollars in income from endorsements alone, thanks to his partnership with brands including. Open, Roger Federer generated about 90 million U.S. Nadal earned $40 million, 65% off the court. In all, the top ten players pocketed a combined $340 million, up from $312 million last year. In the twelve months leading up to the 2020 U.S. 3 Rafael Nadal won’t, citing Covid concerns. Djokovic, the top-ranked men’s player, contracted Covid-19 in June but plans to play in New York next week. 2 on the list, earned $44.6 million, 72% of it from endorsements and appearance fees. “Of course, it will be fueled by his status as the greatest of all time, but Roger’s ability to bring positive change to the world is his future and ours.” “We feel the greatest impact of Roger Federer is yet to come,” Uniqlo’s head of global creative John Jay told Forbes in May. The deal clincher: Uniqlo promised $300 million whether he was playing tennis or not. He is a distant 2nd place on the list behind the surprising number 1 Richest Tennis Player. Surprisingly, Federer is not the richest tennis player in the world. The 20-time Slam champ split from sneaker giant Nike in 2018 and signed a ten-year deal with Japanese apparel brand Uniqlo. Though he has amassed 130 million from playing tennis, the twenty-time Grand Slam champion has made a significant fortune from sponsorship and endorsement deals. Roger Federer and Rafael Nadal in charity exhibition in Cape Town Anadolu Agency via Getty Imagesįederer earned more than 95% of his income off the court this year. ![]()
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